We help you with information, photos, press trips and everything you need to know about Småland.

Småland in southern Sweden welcomes you to its forests and over 5 000 glittering lakes. Småland is divided into three counties with three county tourism organisations working to promote tourism revenue in Småland and their own region. This website is the result of a three-year project where the three organisations and 31 municipalities operate together to sell Småland as a destination to thrive in.

To receive the best information from those with most knowledge regarding news, local businesses and entrepreneurs, and tourist attractions, please contact respective county tourism organisation.

Welcome to immerse yourself in Småland's exciting stories.

Press contacts

These are the press officers in the different regions of Småland

Northern Småland

Camilla Peterson-Skude
Smålandsturism AB/Jönköpings län
+46 (0)36-35 12 72

Southern Småland

Cathrine Rydström
Destination Småland/Kronobergs län
+46 (0)470-73 32 74

Eastern Småland, the coast, Öland

Kristina Bergman
Region Kalmar län
+46 (0)480-44 83 88