{"id":37316,"date":"2024-04-11T16:18:30","date_gmt":"2024-04-11T14:18:30","guid":{"rendered":"https:\/\/www.visitsmaland.se\/destination\/vimmerby\/"},"modified":"2026-04-09T13:36:59","modified_gmt":"2026-04-09T11:36:59","slug":"vimmerby","status":"publish","type":"destination","link":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/","title":{"rendered":"Vimmerby"},"content":{"rendered":"<div class=\"postHerosection postHerosection__wrapper\">\n    <div class=\"postHerosection postHerosection__container\">\n        <h1 class=\"postHerosection postHerosection__heroHeading\">\n            Vimmerby         <\/h1>\n            <\/div>\n    <div class=\"postHerosection postHerosection__imageContainer\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg 2560w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-300x200.jpg 300w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-1024x683.jpg 1024w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-768x512.jpg 768w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-1536x1024.jpg 1536w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>    <\/div>\n<\/div>\n<div class=\"postHerosection postHerosection__breadcrumbs\">\n   <div class=\"postHerosection postHerosection__breadcrumbs-container\">\n        <p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.visitsmaland.se\/en\/\">Frontpage<\/a><\/span><\/span><\/p>    <\/div>\n<\/div>\n\n<div class=\"contentCta contentCta__wrapper\">\n    <div class=\"contentCta contentCta__container\">\n                    \t\t\t<div class=\"contentCta contentCta__text\" style=\"color: \">\n\t\t\t\t<p>The charming town of Vimmerby in northern Sm\u00e5land is, to say the least, a playful destination. Astrid Lindgren, one of the world&#8217;s most beloved children&#8217;s book authors, was born here. Astrid has touched people all over the world with her books, and it was here, in the small town of Vimmerby, that she laid the foundation for her fantastic storytelling.<\/p>\n\t\t\t<\/div>\n                <hr>\n            <\/div>\n<\/div>\n\n\n<div class=\"contentImageTwoColumns contentImageTwoColumns__wrapper\" style=\"background-color: #f4f2eb\">\n    <div class=\"contentImageTwoColumns contentImageTwoColumns__container \">\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__contentWrapper\">\n            <h2 class=\"contentImageTwoColumns contentImageTwoColumns__heading\" style=\"color: #000000\">\n                Astrid Lindgren\u00b4s Vimmerby            <\/h2>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--short\" style=\"color: #000000\">\n                                    <p>There is much to see and do in Astrid Lindgren&#8217;s footsteps. How about experiencing the stories for real? Visiting the place where it all began, Astrid Lindgren&#8217;s childhood home, Astrid &#8230;                    <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                        Read more +                    <\/button>\n                            <\/div>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--full\" style=\"color: #000000\">\n                <p>There is much to see and do in Astrid Lindgren&#8217;s footsteps. How about experiencing the stories for real? Visiting the place where it all began, Astrid Lindgren&#8217;s childhood home, Astrid Lindgren&#8217;s N\u00e4s? Or seeing the houses and farms that have become world-famous through the movies?<br \/>\nYes, everything is here, along with so much more.<\/p>\n                <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                    Read less &#8211;                <\/button>\n            <\/div>\n                        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                <div class=\"wp-block-button arrow-white\">\n                    <a aria-label=\"vimmerby.com\/en\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.vimmerby.com\/en\/amnen\/astrid-lindgren\/\" style=\"background-color: #374632; color: #ffffff;border: solid 1px #f4f2eb\">\n                        vimmerby.com\/en                    <\/a>\n                <\/div>\n            <\/div>\n                                <\/div>\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__imageWrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/Astrid-Lindgrens-Nas-1-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images\" alt=\"\" \/>        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"contentImageTwoColumns contentImageTwoColumns__wrapper\" style=\"background-color: #374632\">\n    <div class=\"contentImageTwoColumns contentImageTwoColumns__container layout-reversed\">\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__contentWrapper\">\n            <h2 class=\"contentImageTwoColumns contentImageTwoColumns__heading\" style=\"color: #ffffff\">\n                Vimmerby centre            <\/h2>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--short\" style=\"color: #ffffff\">\n                                    <p>Vimmerby is the town where Astrid Lindgren grew up. She is also buried here. Much remains as it was when Astrid Lindgren lived here. Enjoy a walk in the town centre and experience the environment t&#8230;                    <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                        Read more +                    <\/button>\n                            <\/div>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--full\" style=\"color: #ffffff\">\n                <p>Vimmerby is the town where Astrid Lindgren grew up. She is also buried here. Much remains as it was when Astrid Lindgren lived here. Enjoy a walk in the town centre and experience the environment that inspired the stories. Kalle Blomkvist&#8217;s alleys, Emil in L\u00f6nneberga&#8217;s market, and the house with the candy store from the Pippi Longstocking stories are just a few of the places you can visit.<\/p>\n                <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                    Read less &#8211;                <\/button>\n            <\/div>\n                        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                <div class=\"wp-block-button \">\n                    <a aria-label=\"Experience the city\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.vimmerby.com\/en\/amnen\/shopping\/\" style=\"background-color: #f4f2eb; color: #000000;border: solid 1px #000000\">\n                        Experience the city                    <\/a>\n                <\/div>\n            <\/div>\n                                <\/div>\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__imageWrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/feliciasarafoto_print-88-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images\" alt=\"\" \/>        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"contentImageTwoColumns contentImageTwoColumns__wrapper\" style=\"background-color: #ffffff\">\n    <div class=\"contentImageTwoColumns contentImageTwoColumns__container \">\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__contentWrapper\">\n            <h2 class=\"contentImageTwoColumns contentImageTwoColumns__heading\" style=\"color: #000000\">\n                Attractions             <\/h2>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--short\" style=\"color: #000000\">\n                                    <p>Don&#8217;t miss Astrid Lindgren&#8217;s World or \u201cFilmbyn Sm\u00e5land\u201d in Mariannelund. You can also visit the villages of Bullerbyn and Katthult.<\/p>\n                            <\/div>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--full\" style=\"color: #000000\">\n                <p>Don&#8217;t miss Astrid Lindgren&#8217;s World or \u201cFilmbyn Sm\u00e5land\u201d in Mariannelund. You can also visit the villages of Bullerbyn and Katthult.<\/p>\n                <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                    Read less &#8211;                <\/button>\n            <\/div>\n                        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                <div class=\"wp-block-button \">\n                    <a aria-label=\"Visit Filmbyn Sm\u00e5land \" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/filmbyn.se\/en\/\" style=\"background-color: #fbbd51; color: #000000;border: solid 1px #fbbd51\">\n                        Visit Filmbyn Sm\u00e5land                     <\/a>\n                <\/div>\n            <\/div>\n                                <\/div>\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__imageWrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/Emil-i-Lonneberga-soppskalen-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images\" alt=\"\" \/>        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" data-id=\"86991\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2026\/03\/Vimmerby-Stadshotell-86987.jpg\" alt=\"\" class=\"wp-image-86991\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2026\/03\/Vimmerby-Stadshotell-86987.jpg 600w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2026\/03\/Vimmerby-Stadshotell-86987-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"25674\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/katthult-c-vimmerby-turistbyrue-1024x682.jpg\" alt=\"\" class=\"wp-image-25674\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/katthult-c-vimmerby-turistbyrue-1024x682.jpg 1024w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/katthult-c-vimmerby-turistbyrue-300x200.jpg 300w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/katthult-c-vimmerby-turistbyrue-768x511.jpg 768w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/katthult-c-vimmerby-turistbyrue-1536x1022.jpg 1536w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/katthult-c-vimmerby-turistbyrue-2048x1363.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"24992\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/vimmerby-storgata-1024x682.jpg\" alt=\"\" class=\"wp-image-24992\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/vimmerby-storgata-1024x682.jpg 1024w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/vimmerby-storgata-300x200.jpg 300w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/vimmerby-storgata-768x511.jpg 768w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/vimmerby-storgata.jpg 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<section class=\"contentFAQBlock contentFAQBlock__wrapper\">\n    <div class=\"contentFAQBlock contentFAQBlock__container\">\n                    <h2 class=\"contentFAQBlock contentFAQBlock__title\">FAQ about Vimmerby<\/h2>\n                \n        <div class=\"contentFAQBlock contentFAQBlock__faqContent\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n            <div id=\"accordion-group-block_97aed85441e7ec1d974cdd4ccab656b7\" class=\"contentFAQBlock contentFAQBlock__accordion\" data-allow-toggle>\n                                                <div class=\"contentFAQBlock contentFAQBlock__categoryGroup\">\n                                                                                                                <div class=\"contentFAQBlock contentFAQBlock__accordionItem\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                                            <h4>\n                                                <button aria-expanded=\"false\" class=\"contentFAQBlock contentFAQBlock__accordionTrigger accordion-trigger\" aria-controls=\"accordion94981-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" id=\"accordion94981-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\">\n                                                    <span class=\"contentFAQBlock contentFAQBlock__accordionTitle accordion-title\" itemprop=\"name\">\n                                                        Are there cycling or paddling routes around Vimmerby?                                                        <span class=\"contentFAQBlock contentFAQBlock__accordionIcon accordion-icon\"><\/span>\n                                                    <\/span>\n                                                <\/button>\n                                            <\/h4>\n                                            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" id=\"accordion94981-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" role=\"region\" aria-labelledby=\"accordion94981-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\" class=\"contentFAQBlock contentFAQBlock__accordionPanel accordion-panel\" hidden>\n                                                <div itemprop=\"text\" class=\"contentFAQBlock contentFAQBlock__accordionContent accordion-content\">\n                                                    <p>Yes, there are both cycling and paddling routes around Vimmerby. Visitors can explore the surrounding countryside and forests by bike or enjoy kayaking and canoeing on the nearby lakes and rivers. More info <a href=\"https:\/\/www.vimmerby.com\/se-gora\/?jsf=epro-posts:listgrid&#038;tax=segorakategorier:389%2C113%2C242\">here<\/a>!<\/p>\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                            <div class=\"contentFAQBlock contentFAQBlock__accordionItem\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                                            <h4>\n                                                <button aria-expanded=\"false\" class=\"contentFAQBlock contentFAQBlock__accordionTrigger accordion-trigger\" aria-controls=\"accordion94980-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" id=\"accordion94980-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\">\n                                                    <span class=\"contentFAQBlock contentFAQBlock__accordionTitle accordion-title\" itemprop=\"name\">\n                                                        How do you get around in Vimmerby?                                                        <span class=\"contentFAQBlock contentFAQBlock__accordionIcon accordion-icon\"><\/span>\n                                                    <\/span>\n                                                <\/button>\n                                            <\/h4>\n                                            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" id=\"accordion94980-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" role=\"region\" aria-labelledby=\"accordion94980-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\" class=\"contentFAQBlock contentFAQBlock__accordionPanel accordion-panel\" hidden>\n                                                <div itemprop=\"text\" class=\"contentFAQBlock contentFAQBlock__accordionContent accordion-content\">\n                                                    <p>In Vimmerby, you can get around by walking, cycling, or using local buses. Many attractions, such as Astrid Lindgren\u2019s World, are easily reachable on foot, and there are also roads and trails suitable for <a href=\"https:\/\/www.vimmerby.com\/se-gora\/?jsf=epro-posts:listgrid&#038;tax=segorakategorier:389\">bicycles<\/a>. <\/p>\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                            <div class=\"contentFAQBlock contentFAQBlock__accordionItem\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                                            <h4>\n                                                <button aria-expanded=\"false\" class=\"contentFAQBlock contentFAQBlock__accordionTrigger accordion-trigger\" aria-controls=\"accordion94990-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" id=\"accordion94990-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\">\n                                                    <span class=\"contentFAQBlock contentFAQBlock__accordionTitle accordion-title\" itemprop=\"name\">\n                                                        Is there camping in or near Vimmerby?                                                        <span class=\"contentFAQBlock contentFAQBlock__accordionIcon accordion-icon\"><\/span>\n                                                    <\/span>\n                                                <\/button>\n                                            <\/h4>\n                                            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" id=\"accordion94990-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" role=\"region\" aria-labelledby=\"accordion94990-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\" class=\"contentFAQBlock contentFAQBlock__accordionPanel accordion-panel\" hidden>\n                                                <div itemprop=\"text\" class=\"contentFAQBlock contentFAQBlock__accordionContent accordion-content\">\n                                                    <p>Yes, there is <a href=\"https:\/\/www.vimmerby.com\/boende\/?jsf=epro-posts:listgrid&#038;tax=boendekategorier:129\">camping <\/a>in and near Vimmerby. Several campsites and cabins are available in the countryside or near lakes, providing options for tents, caravans, and small holiday cottages. More accommodation options <a href=\"https:\/\/www.vimmerby.com\/en\/accommodation\/\">here<\/a>!<\/p>\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                            <div class=\"contentFAQBlock contentFAQBlock__accordionItem\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                                            <h4>\n                                                <button aria-expanded=\"false\" class=\"contentFAQBlock contentFAQBlock__accordionTrigger accordion-trigger\" aria-controls=\"accordion94985-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" id=\"accordion94985-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\">\n                                                    <span class=\"contentFAQBlock contentFAQBlock__accordionTitle accordion-title\" itemprop=\"name\">\n                                                        What activities can you do in Vimmerby?                                                        <span class=\"contentFAQBlock contentFAQBlock__accordionIcon accordion-icon\"><\/span>\n                                                    <\/span>\n                                                <\/button>\n                                            <\/h4>\n                                            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" id=\"accordion94985-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" role=\"region\" aria-labelledby=\"accordion94985-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\" class=\"contentFAQBlock contentFAQBlock__accordionPanel accordion-panel\" hidden>\n                                                <div itemprop=\"text\" class=\"contentFAQBlock contentFAQBlock__accordionContent accordion-content\">\n                                                    <p>Visitors to Vimmerby can enjoy a variety of activities. The most popular is visiting <a href=\"https:\/\/astridlindgrensvarld.se\/en\/\">Astrid Lindgren\u2019s World<\/a> and <a href=\"https:\/\/astridlindgrensnas.se\/en\/\">Astrid Lindgren\u2019s N\u00e4s<\/a>. You can also explore the typical Sm\u00e5land landscape with outdoor activities such as hiking or cycling, enjoy nature walks, and visit local shops, caf\u00e9s, and cultural sites. More activities <a href=\"https:\/\/www.vimmerby.com\/se-gora\/?jsf=epro-posts:listgrid&#038;tax=segorakategorier:223%2C389%2C113%2C242\">here<\/a>!<\/p>\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                            <div class=\"contentFAQBlock contentFAQBlock__accordionItem\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n                                            <h4>\n                                                <button aria-expanded=\"false\" class=\"contentFAQBlock contentFAQBlock__accordionTrigger accordion-trigger\" aria-controls=\"accordion94979-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" id=\"accordion94979-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\">\n                                                    <span class=\"contentFAQBlock contentFAQBlock__accordionTitle accordion-title\" itemprop=\"name\">\n                                                        What is Vimmerby famous for?                                                        <span class=\"contentFAQBlock contentFAQBlock__accordionIcon accordion-icon\"><\/span>\n                                                    <\/span>\n                                                <\/button>\n                                            <\/h4>\n                                            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" id=\"accordion94979-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7\" role=\"region\" aria-labelledby=\"accordion94979-cat1107-block_97aed85441e7ec1d974cdd4ccab656b7id\" class=\"contentFAQBlock contentFAQBlock__accordionPanel accordion-panel\" hidden>\n                                                <div itemprop=\"text\" class=\"contentFAQBlock contentFAQBlock__accordionContent accordion-content\">\n                                                    <p>Vimmerby is mainly known for the attractions Astrid Lindgren\u2019s World and Astrid Lindgren\u2019s N\u00e4s, as the famous author was born and grew up in Vimmerby. The city is also home to \u00c5bro Brewery, the oldest family-owned brewery in Sweden, and it is known for its typical Sm\u00e5land environment with red cottages, lakes, and forests.<\/p>\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                                                    <\/div>\n                                        <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div class=\"posttypeCards posttypeCards__wrapper\" style=\"background-color: \">\n    <div class=\"posttypeCards posttypeCards__container\">\n            <div class=\"posttypeCards posttypeCards__cardWrapper\" style=\"background-color: \">\n            <a aria-label=\"Astrid Lindgren&#8217;s World\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/astrid-lindgrens-world\/\"class=\"posttypeCards posttypeCards__imageWrapper\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/Pippi-framfor-Villa-Villekullaliggande-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images wp-post-image\" alt=\"\" \/>            <\/a>\n            <div class=\"posttypeCards posttypeCards__contentWrapper\">\n                <h3 class=\"posttypeCards posttypeCards__heading\" style=\"color: #FFFFFF\">\n                    Astrid Lindgren&#8217;s World                <\/h3>\n                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                    <div class=\"wp-block-button \">\n                        <a aria-label=\"Astrid Lindgren&#8217;s World\"class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/astrid-lindgrens-world\/\" style=\"background-color: #fbbd51; border: solid 1px #fbbd51\">\n                            Discover                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"posttypeCards posttypeCards__cardWrapper\" style=\"background-color: \">\n            <a aria-label=\"Astrid Lindgren\u2019s N\u00e4s\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/nas\/\"class=\"posttypeCards posttypeCards__imageWrapper\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/2664-nas-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images wp-post-image\" alt=\"\" \/>            <\/a>\n            <div class=\"posttypeCards posttypeCards__contentWrapper\">\n                <h3 class=\"posttypeCards posttypeCards__heading\" style=\"color: #FFFFFF\">\n                    Astrid Lindgren\u2019s N\u00e4s                <\/h3>\n                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                    <div class=\"wp-block-button \">\n                        <a aria-label=\"Astrid Lindgren\u2019s N\u00e4s\"class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/nas\/\" style=\"background-color: #fbbd51; border: solid 1px #fbbd51\">\n                            Discover                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"posttypeCards posttypeCards__cardWrapper\" style=\"background-color: \">\n            <a aria-label=\"Moose parks in Sm\u00e5land\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/moose-parks-in-smaland\/\"class=\"posttypeCards posttypeCards__imageWrapper\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/Algar-spegel-1-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images wp-post-image\" alt=\"\" \/>            <\/a>\n            <div class=\"posttypeCards posttypeCards__contentWrapper\">\n                <h3 class=\"posttypeCards posttypeCards__heading\" style=\"color: #FFFFFF\">\n                    Moose parks in Sm\u00e5land                <\/h3>\n                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                    <div class=\"wp-block-button \">\n                        <a aria-label=\"Moose parks in Sm\u00e5land\"class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/moose-parks-in-smaland\/\" style=\"background-color: #fbbd51; border: solid 1px #fbbd51\">\n                            Discover                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"posttypeCards posttypeCards__cardWrapper\" style=\"background-color: \">\n            <a aria-label=\"Filmbyn Sm\u00e5land\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/filmbyn-smaland\/\"class=\"posttypeCards posttypeCards__imageWrapper\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/ALEX5378-1-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images wp-post-image\" alt=\"\" \/>            <\/a>\n            <div class=\"posttypeCards posttypeCards__contentWrapper\">\n                <h3 class=\"posttypeCards posttypeCards__heading\" style=\"color: #FFFFFF\">\n                    Filmbyn Sm\u00e5land                <\/h3>\n                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                    <div class=\"wp-block-button \">\n                        <a aria-label=\"Filmbyn Sm\u00e5land\"class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/filmbyn-smaland\/\" style=\"background-color: #fbbd51; border: solid 1px #fbbd51\">\n                            Discover                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n\n<div class=\"contentImageTwoColumns contentImageTwoColumns__wrapper\" style=\"background-color: #f4f2eb\">\n    <div class=\"contentImageTwoColumns contentImageTwoColumns__container layout-reversed\">\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__contentWrapper\">\n            <h2 class=\"contentImageTwoColumns contentImageTwoColumns__heading\" style=\"color: \">\n                Read more about Vimmerby            <\/h2>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--short\" style=\"color: \">\n                                                                <\/div>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--full\" style=\"color: \">\n                                <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                    Read less &#8211;                <\/button>\n            <\/div>\n                        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                <div class=\"wp-block-button arrow-white\">\n                    <a aria-label=\"Click here!\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.vimmerby.com\/en\/\" style=\"background-color: #374632; color: #ffffff;border: solid 1px #374632\">\n                        Click here!                    <\/a>\n                <\/div>\n            <\/div>\n                                <\/div>\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__imageWrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/ALEX6819-1-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images\" alt=\"\" \/>        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"featured_media":37119,"template":"","region":[142],"class_list":["post-37316","destination","type-destination","status-publish","has-post-thumbnail","hentry","region-eastern-smaland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vimmerby | Visit Sm\u00e5land<\/title>\n<meta name=\"description\" content=\"Vimmerby is where Astrid Lindgren, one of the world\u2019s most loved authors, grew up. Follow her footsteps in a playful setting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vimmerby | Visit Sm\u00e5land\" \/>\n<meta property=\"og:description\" content=\"Vimmerby is where Astrid Lindgren, one of the world\u2019s most loved authors, grew up. Follow her footsteps in a playful setting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/\" \/>\n<meta property=\"og:site_name\" content=\"Visit Sm\u00e5land\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/visitsmaland\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T11:36:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/destinations\\\/vimmerby\\\/\",\"url\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/destinations\\\/vimmerby\\\/\",\"name\":\"Vimmerby | Visit Sm\u00e5land\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/destinations\\\/vimmerby\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/destinations\\\/vimmerby\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.visitsmaland.se\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg\",\"datePublished\":\"2024-04-11T14:18:30+00:00\",\"dateModified\":\"2026-04-09T11:36:59+00:00\",\"description\":\"Vimmerby is where Astrid Lindgren, one of the world\u2019s most loved authors, grew up. Follow her footsteps in a playful setting.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/destinations\\\/vimmerby\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/destinations\\\/vimmerby\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/destinations\\\/vimmerby\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.visitsmaland.se\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.visitsmaland.se\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/destinations\\\/vimmerby\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Frontpage\",\"item\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vimmerby\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/\",\"name\":\"Visit Sm\u00e5land\",\"description\":\"V\u00e4lkommen till Sm\u00e5land\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.visitsmaland.se\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vimmerby | Visit Sm\u00e5land","description":"Vimmerby is where Astrid Lindgren, one of the world\u2019s most loved authors, grew up. Follow her footsteps in a playful setting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/","og_locale":"en_US","og_type":"article","og_title":"Vimmerby | Visit Sm\u00e5land","og_description":"Vimmerby is where Astrid Lindgren, one of the world\u2019s most loved authors, grew up. Follow her footsteps in a playful setting.","og_url":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/","og_site_name":"Visit Sm\u00e5land","article_publisher":"https:\/\/www.facebook.com\/visitsmaland\/","article_modified_time":"2026-04-09T11:36:59+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/","url":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/","name":"Vimmerby | Visit Sm\u00e5land","isPartOf":{"@id":"https:\/\/www.visitsmaland.se\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/#primaryimage"},"image":{"@id":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/#primaryimage"},"thumbnailUrl":"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg","datePublished":"2024-04-11T14:18:30+00:00","dateModified":"2026-04-09T11:36:59+00:00","description":"Vimmerby is where Astrid Lindgren, one of the world\u2019s most loved authors, grew up. Follow her footsteps in a playful setting.","breadcrumb":{"@id":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/#primaryimage","url":"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg","contentUrl":"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/HERO-pippi-rider-in-i-stan-med-barn-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.visitsmaland.se\/en\/destinations\/vimmerby\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Frontpage","item":"https:\/\/www.visitsmaland.se\/en\/"},{"@type":"ListItem","position":2,"name":"Vimmerby"}]},{"@type":"WebSite","@id":"https:\/\/www.visitsmaland.se\/en\/#website","url":"https:\/\/www.visitsmaland.se\/en\/","name":"Visit Sm\u00e5land","description":"V\u00e4lkommen till Sm\u00e5land","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.visitsmaland.se\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.visitsmaland.se\/en\/wp-json\/wp\/v2\/destination\/37316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitsmaland.se\/en\/wp-json\/wp\/v2\/destination"}],"about":[{"href":"https:\/\/www.visitsmaland.se\/en\/wp-json\/wp\/v2\/types\/destination"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitsmaland.se\/en\/wp-json\/wp\/v2\/media\/37119"}],"wp:attachment":[{"href":"https:\/\/www.visitsmaland.se\/en\/wp-json\/wp\/v2\/media?parent=37316"}],"wp:term":[{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.visitsmaland.se\/en\/wp-json\/wp\/v2\/region?post=37316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}