{"id":62735,"date":"2025-02-11T14:12:55","date_gmt":"2025-02-11T13:12:55","guid":{"rendered":"https:\/\/www.visitsmaland.se\/?post_type=guide&#038;p=62735"},"modified":"2025-03-06T13:30:14","modified_gmt":"2025-03-06T12:30:14","slug":"the-matchstick-area-in-jonkoping","status":"publish","type":"guide","link":"https:\/\/www.visitsmaland.se\/en\/discover\/the-matchstick-area-in-jonkoping\/","title":{"rendered":"The Matchstick area in J\u00f6nk\u00f6ping"},"content":{"rendered":"<div class=\"postHerosection postHerosection__wrapper\">\n    <div class=\"postHerosection postHerosection__container\">\n        <h1 class=\"postHerosection postHerosection__heroHeading\">\n            The Matchstick area in J\u00f6nk\u00f6ping        <\/h1>\n            <\/div>\n    <div class=\"postHerosection postHerosection__imageContainer\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1367\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/215_Naringsliv_Jonkoping_Tandsticksomradet_Butiker_Restauranger_Kultur.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/215_Naringsliv_Jonkoping_Tandsticksomradet_Butiker_Restauranger_Kultur.jpg 2048w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/215_Naringsliv_Jonkoping_Tandsticksomradet_Butiker_Restauranger_Kultur-300x200.jpg 300w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/215_Naringsliv_Jonkoping_Tandsticksomradet_Butiker_Restauranger_Kultur-1024x684.jpg 1024w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/215_Naringsliv_Jonkoping_Tandsticksomradet_Butiker_Restauranger_Kultur-768x513.jpg 768w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/215_Naringsliv_Jonkoping_Tandsticksomradet_Butiker_Restauranger_Kultur-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>    <\/div>\n<\/div>\n<div class=\"postHerosection postHerosection__breadcrumbs\">\n   <div class=\"postHerosection postHerosection__breadcrumbs-container\">\n        <p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.visitsmaland.se\/en\/\">Frontpage<\/a><\/span><\/span><\/p>    <\/div>\n<\/div>\n\n<div class=\"contentCta contentCta__wrapper\">\n    <div class=\"contentCta contentCta__container\">\n                    \t\t\t<div class=\"contentCta contentCta__text\" style=\"color: \">\n\t\t\t\t<p>Welcome to the Matchstick area in J\u00f6nk\u00f6ping, a place where history and creativity meet, creating a vibrant cultural environment. Here, old industrial buildings blend with modern art and new expressions, making it one of the city&#8217;s most exciting and unique locations. The area holds great cultural value, and its vibrant atmosphere has made it a destination for both art lovers and culture enthusiasts.<\/p>\n\t\t\t<\/div>\n                <hr>\n            <\/div>\n<\/div>\n\n\n<div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__wrapper\">\n    <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__container\">\n                                    <h3 class=\"dynamicContentTwoColumns dynamicContentTwoColumns__heading\">\n                    A historical journey through cobblestone streets and industrial buildings.                <\/h3>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__text\">\n                    <p><p>The Matchstick area is like a journey through time. The charming cobblestone streets and the grand buildings from the 1800s are testaments to a time when the matchstick industry was J\u00f6nk\u00f6ping&#8217;s largest business. At the Matchstick Museum, located in a beautiful wooden building from 1848 by the southern shore of Lake V\u00e4ttern, you can explore this important part of the city&#8217;s history. Here, you will learn how once small-scale factories developed into a global industry that put J\u00f6nk\u00f6ping on the map. Although matchstick production ceased in the 1970s, the area was preserved and transformed into the cultural and creative space we see today.<\/p>\n<p>\n                <\/div>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__imageWrapper\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/tandsticksomradet-qhm_lag-600x600.jpg\" class=\"attachment-500x500 size-500x500\" alt=\"\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/tandsticksomradet-qhm_lag-600x600.jpg 600w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/tandsticksomradet-qhm_lag-150x150.jpg 150w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/tandsticksomradet-qhm_lag-300x300.jpg 300w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/tandsticksomradet-qhm_lag-400x400.jpg 400w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>                <\/div>\n                                                <h3 class=\"dynamicContentTwoColumns dynamicContentTwoColumns__heading\">\n                    From industry to culture \u2013 A journey through time                <\/h3>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__text\">\n                    <p><p>The history of the Matchstick area goes beyond just the matchstick industry. It is also a story of J\u00f6nk\u00f6ping&#8217;s development, from an industrial city to a modern cultural hub. By following the information signs in the area or taking a map folder from the Matchstick Museum or the municipality&#8217;s InfoPoints, you can explore the area&#8217;s history on your own and discover how the industry has shaped the city and continues to influence it.<\/p>\n<p>\n                <\/div>\n                                                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                    <div class=\"wp-block-button\">\n                        <a aria-label=\"Read more\" class=\"wp-block-button__link wp-element-button dynamicContentTwoColumns dynamicContentTwoColumns__ctaButton\" href=\"https:\/\/matchmuseum.jonkoping.se\/english-deutsch\/english.html\">\n                            Read more about the Matchstick Museum                        <\/a>\n                    <\/div>\n                <\/div>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__imageWrapper\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/T\u00e4ndsticksmuseet-exteri\u00f6rt-2-Foto-Anna-Buhr-1000x1000.jpg\" class=\"attachment-500x500 size-500x500\" alt=\"\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/T\u00e4ndsticksmuseet-exteri\u00f6rt-2-Foto-Anna-Buhr-1000x1000.jpg 1000w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/T\u00e4ndsticksmuseet-exteri\u00f6rt-2-Foto-Anna-Buhr-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>                <\/div>\n                                                <h3 class=\"dynamicContentTwoColumns dynamicContentTwoColumns__heading\">\n                    A place for creation and collaboration                <\/h3>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__text\">\n                    <p><p>The Matchstick area is a dynamic meeting place where culture and creativity thrive. The Cultural Center is a multifaceted arena that offers everything from theater and dance performances to lectures and film screenings. It also features rehearsal spaces for music creation, open workshops for those who want to try creating, and a cinema showing both new and classic films. With its mix of art, culture, and creative expressions, the Cultural Center is a central place for anyone seeking inspiration or wanting to be part of the local cultural scene.<\/p>\n<p>\n                <\/div>\n                                                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                    <div class=\"wp-block-button\">\n                        <a aria-label=\"Read more\" class=\"wp-block-button__link wp-element-button dynamicContentTwoColumns dynamicContentTwoColumns__ctaButton\" href=\"https:\/\/kulturhusetjonkoping.se\/om-kulturhuset\/\">\n                            Read more about the Cultural Center                        <\/a>\n                    <\/div>\n                <\/div>\n                        <\/div>\n<\/div>\n\n\n<div class=\"contentImageTwoColumns contentImageTwoColumns__wrapper\" style=\"background-color: #f4f2eb\">\n    <div class=\"contentImageTwoColumns contentImageTwoColumns__container \">\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__contentWrapper\">\n            <h2 class=\"contentImageTwoColumns contentImageTwoColumns__heading\" style=\"color: \">\n                Creativity and art in focus            <\/h2>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--short\" style=\"color: \">\n                                    <p>For art lovers, the Matchstick area is a place to explore and discover new talents. Here, there are <a href=\"https:\/\/www.konstnarshusetsvavel.se\/\"> Konstn\u00e4rshuset Svavel<\/a>,which is home to severa&#8230;                    <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                        Read more +                    <\/button>\n                            <\/div>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--full\" style=\"color: \">\n                <p>For art lovers, the Matchstick area is a place to explore and discover new talents. Here, there are <a href=\"https:\/\/www.konstnarshusetsvavel.se\/\"> Konstn\u00e4rshuset Svavel<\/a>,which is home to several art associations, where both local and international artists exhibit their works. In<a href=\"https:\/\/lloydtabingart.com\/\"> Galleri Lloyd Tabing<\/a> the abstract works of artist Lloyd are displayed, and in <a href=\"https:\/\/katrinbaath.se\/ateljen\/\"> Atelj\u00e9n<\/a> you can find a mix of vintage products, custom designs, and carefully selected items from around the world. For those interested in furniture design, there is <a href=\"https:\/\/www.ateljeblive.se\/\"> Atelj\u00e9 Bliv\u00e9<\/a>, where you can both buy and rent furniture with a story to tell. Here, you&#8217;ll also find <a href=\"https:\/\/friendlycorner.se\/\">  Friendly Corner<\/a>, a store that combines interior design with a coworking space, as well as <a href=\"https:\/\/blankdays.com\/\"> Blankdays<\/a> offering stylish and sustainable clothing designed in Sweden. For e-sports enthusiasts, there is <a href=\"https:\/\/gameffect.se\/\"> Gameffect<\/a> the obvious place, where you can challenge your friends in video games or simply hang out in the inspiring environment.<\/p>\n                <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                    Read less &#8211;                <\/button>\n            <\/div>\n                                <\/div>\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__imageWrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/Katrin_Baath_JKPG_Tandsticksomradet2.jpg\" class=\"attachment-grid-card-images size-grid-card-images\" alt=\"\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/Katrin_Baath_JKPG_Tandsticksomradet2.jpg 900w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/Katrin_Baath_JKPG_Tandsticksomradet2-194x300.jpg 194w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/Katrin_Baath_JKPG_Tandsticksomradet2-661x1024.jpg 661w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/Katrin_Baath_JKPG_Tandsticksomradet2-768x1190.jpg 768w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/Katrin_Baath_JKPG_Tandsticksomradet2-258x400.jpg 258w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/>        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"contentImageTwoColumns contentImageTwoColumns__wrapper\" style=\"background-color: #374632\">\n    <div class=\"contentImageTwoColumns contentImageTwoColumns__container layout-reversed\">\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__contentWrapper\">\n            <h2 class=\"contentImageTwoColumns contentImageTwoColumns__heading\" style=\"color: #f4f2eb\">\n                Explore the history            <\/h2>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--short\" style=\"color: #f4f2eb\">\n                                    <p>For those who want to dive deep into the history of J\u00f6nk\u00f6ping&#8217;s matchstick industry, there is an exciting digital tour. This interactive experience takes you on a journey around the area, whe&#8230;                    <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                        Read more +                    <\/button>\n                            <\/div>\n            <div class=\"contentImageTwoColumns contentImageTwoColumns__text contentImageTwoColumns__text--full\" style=\"color: #f4f2eb\">\n                <p>For those who want to dive deep into the history of J\u00f6nk\u00f6ping&#8217;s matchstick industry, there is an exciting digital tour. This interactive experience takes you on a journey around the area, where you can listen to stories about the buildings and people who have played a part in shaping the development of the matchstick industry<\/p>\n                <button type=\"button\" class=\"contentImageTwoColumns contentImageTwoColumns__readMoreLess\">\n                    Read less &#8211;                <\/button>\n            <\/div>\n                        <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                <div class=\"wp-block-button \">\n                    <a aria-label=\"Explore the history digitally\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tours.storyhunt.io\/en\/profile\" style=\"background-color: #f4f2eb; color: ;border: solid 1px \">\n                        Explore the history digitally                    <\/a>\n                <\/div>\n            <\/div>\n                                <\/div>\n        <div class=\"contentImageTwoColumns contentImageTwoColumns__imageWrapper\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2024\/04\/Tandsticksomradet_Destination-Jonkoping-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images\" alt=\"\" \/>        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__wrapper\">\n    <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__container\">\n                                    <h3 class=\"dynamicContentTwoColumns dynamicContentTwoColumns__heading\">\n                    Food and accommodation with a beautiful view                <\/h3>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__text\">\n                    <p><p>For those who want to enjoy good food in a pleasant environment, there is a wide selection of restaurants and caf\u00e9s in the Matchstick area. Here, there&#8217;s something for every taste, from the Nordic classic at <a href=\"https:\/\/jonkoping.restaurant-nor.com\/\"> Brasserie N\u00d2R<\/a> to fresh fish and seafood at <a href=\"https:\/\/www.pescadores.se\/\"> Pescadores<\/a>, the city&#8217;s only such restaurant.<\/p>\n<p>\n                <\/div>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__text\">\n                    <p><p>For craft beer lovers, there is <a href=\"https:\/\/www.idlewildbrewingco.com\/\"> Idlewild beer caf\u00e9<\/a> a popular choice, while <a href=\"https:\/\/bongobar.se\/\"> Bongo Bar<\/a> combines great food with live music and a relaxed atmosphere. If you&#8217;re looking for something a bit more unique, you can visit <a href=\"https:\/\/www.galleritegel.se\/\"> Tegel Burgare &#038; B\u00e4rs<\/a>, where you can enjoy burgers in one of the city&#8217;s most stylish venues, or <a href=\"https:\/\/www.blackstonesteakhouse.se\/\"> Blackstone Steakhouse<\/a>, where you have the opportunity to cook your own food on a blazing hot lava stone.<\/p>\n<p>\n                <\/div>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__imageWrapper\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"374\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/hotell-utifran-qhm-1-scaled.jpg\" class=\"attachment-500x500 size-500x500\" alt=\"\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/hotell-utifran-qhm-1-scaled.jpg 2560w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/hotell-utifran-qhm-1-300x225.jpg 300w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/hotell-utifran-qhm-1-1024x767.jpg 1024w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/hotell-utifran-qhm-1-768x575.jpg 768w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/hotell-utifran-qhm-1-1536x1150.jpg 1536w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/hotell-utifran-qhm-1-2048x1534.jpg 2048w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>                <\/div>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__text\">\n                    <p><p>The Matchstick area also offers a hotel \u2013 Quality Hotel Match, which boasts a fantastic view of Lake V\u00e4ttern and a sleek design. The hotel&#8217;s restaurant serves food with Nordic influences and is a popular spot for both hotel guests and locals.<\/p>\n<p>\n                <\/div>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__text\">\n                    <p><p>For those seeking a more intimate and personal experience, there are also several charming bed and breakfast options nearby, where guests can enjoy a cozy atmosphere and close contact with the hosts.<\/p>\n<p>\n                <\/div>\n                                                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                    <div class=\"wp-block-button\">\n                        <a aria-label=\"Read more\" class=\"wp-block-button__link wp-element-button dynamicContentTwoColumns dynamicContentTwoColumns__ctaButton\" href=\"https:\/\/www.strawberryhotels.com\/hotels\/sweden\/jonkoping\/quality-hotel-match\/\">\n                            Quality Hotel Match                        <\/a>\n                    <\/div>\n                <\/div>\n                                                <div class=\"dynamicContentTwoColumns dynamicContentTwoColumns__imageWrapper\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/restaurang-qhm-1-scaled.jpg\" class=\"attachment-500x500 size-500x500\" alt=\"\" srcset=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/restaurang-qhm-1-scaled.jpg 2560w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/restaurang-qhm-1-300x200.jpg 300w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/restaurang-qhm-1-1024x683.jpg 1024w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/restaurang-qhm-1-768x512.jpg 768w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/restaurang-qhm-1-1536x1024.jpg 1536w, https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/restaurang-qhm-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>                <\/div>\n                        <\/div>\n<\/div>\n\n\n  \n<div class=\"featuredTwoColumns featuredTwoColumns__wrapper\">\n    <div class=\"featuredTwoColumns featuredTwoColumns__container\">  \n            <div class=\"featuredTwoColumns featuredTwoColumns__feturedWrapper\">\n            <a aria-label=\"Museums in Sm\u00e5land\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/museums\/\"class=\"featuredTwoColumns featuredTwoColumns__imageWrapper\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2020\/06\/DAYFOTOGRAFI-VANDALORUM-1-webb-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images wp-post-image\" alt=\"M\u00e4nniskor som studerar konstverk\" \/>            <\/a>\n            <div class=\"featuredTwoColumns featuredTwoColumns__contentWrapper\">\n                <h2 class=\"featuredTwoColumns featuredTwoColumns__heading\">\n                    Museums in Sm\u00e5land                <\/h2>\n                <p class=\"featuredTwoColumns featuredTwoColumns__description\">\n                    Discover Sm\u00e5land&#8217;s rich history and creative herita\u2026                <\/p>\n                 \n                 \n                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                    <div class=\"wp-block-button \">\n                        <a aria-label=\"Museums in Sm\u00e5land\"class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/museums\/\">\n                            Discover                       \n                         <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"featuredTwoColumns featuredTwoColumns__feturedWrapper\">\n            <a aria-label=\"The Matchstick Museum\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/the-matchstick-museum\/\"class=\"featuredTwoColumns featuredTwoColumns__imageWrapper\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.visitsmaland.se\/wp-content\/uploads\/2025\/02\/tandsticksmuseeet4-1024x740.jpg\" class=\"attachment-grid-card-images size-grid-card-images wp-post-image\" alt=\"tandsticksmuseet\" \/>            <\/a>\n            <div class=\"featuredTwoColumns featuredTwoColumns__contentWrapper\">\n                <h2 class=\"featuredTwoColumns featuredTwoColumns__heading\">\n                    The Matchstick Museum                <\/h2>\n                <p class=\"featuredTwoColumns featuredTwoColumns__description\">\n                    The Matchstick Museum in J\u00f6nk\u00f6ping, located by the \u2026                <\/p>\n                 \n                 \n                <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                    <div class=\"wp-block-button \">\n                        <a aria-label=\"The Matchstick Museum\"class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/the-matchstick-museum\/\">\n                            Discover                       \n                         <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the Matchstick area in J\u00f6nk\u00f6ping, a place where history and creativity meet, creating a vibrant cultural environment. Here, old industrial buildings blend with modern art and new expressions, making it one of the city&#8217;s most exciting and unique locations. The area holds great cultural value, and its vibrant atmosphere has made it a destination for both art lovers and culture enthusiasts.<\/p>\n","protected":false},"featured_media":36477,"parent":0,"menu_order":399,"template":"","tags":[],"land":[],"class_list":["post-62735","guide","type-guide","status-publish","has-post-thumbnail","hentry"],"acf":{"priority":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Matchstick area in J\u00f6nk\u00f6ping | Visit Sm\u00e5land<\/title>\n<meta name=\"description\" content=\"Welcome to the Matchstick area in J\u00f6nk\u00f6ping, a place where history and creativity meet, creating a vibrant cultural environment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.visitsmaland.se\/en\/discover\/the-matchstick-area-in-jonkoping\/\" 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