Astrid Lindgren’s World

Astrid Lindgren’s World in Vimmerby really is the best kind of world! Not least because you can see and talk to Pippi Longstocking, That Emil, Mardie and the others.


Astrid Lindgren’s World is located in Vimmerby, not far from the place where the author herself grew up. Here, you’ll find the settings from Astrid’s beloved stories, carefully constructed and populated with real characters. Visitors can meet Pippi Longstocking, That Emil, Karlsson on the roof and many of the others.

There are picnic areas and restaurants for hungry visitors and a holiday village and campsite in connection to the park, if you decide to stay the night. And that’s not a bad idea, because once you get to Astrid Lindgren’s World you won’t want the stress of having to rush off.

Visit the website to find out more about Astrid Lindgren’s World


Moose parks in Småland

30 000 moose roam free in the forests of Småland, and if you don’t happen to see them in nature, you might just be able to see one in a moose park.

Horse Adventures

Riding tours and trips in horse-drawn carriages. A harmonious way to travel through Småland’s forests and fields.

Live like a Smålander

Spending time in the spectacular nature is quite natural for us Smålanders. We make a habit of enjoying nature as often as possible – preferably every day.